Project plan & timeline

This is my major project plan & timeline.
The project is divided in stages by this time schedule.

General research

These time I will share some of my research links about branding in general, current trends, study cases, insights & opinions etc. There is so much stuff going on and following them, I am able to be informed and updated to what is happening in the industry and about the latest trends! Some of the organisations even share their insight like a report about some of the industries they`re involved at, which is really helpful in collecting informations about "everything".

INSIGHTS & ARTICLES/OPINIONS

http://www.strategic-fusion.com/insights-articles-12.php
http://www.saffron-consultants.com/our-view
http://www.pentagram.com/work/#/branding-and-identities/
http://www.underconsideration.com/brandnew/archives/ocad_u_all_new.php
http://identitydesigned.com/
http://www.logodesignlove.com/

FURTHER REFERENCES/CASES

http://www.brandingstrategyinsider.com/university_branding/
http://dttriumphantgraphics.wordpress.com/2011/11/07/branding-correct-it-now-or-forever-hold-your-peace/
http://rareformbranding.com/about/what/engage.html
http://rareformbranding.com/about/what/engage.html
http://www.movingbrands.com/
http://julessowder.articlealley.com/what-is-brand-essence-51373.html
http://www.labbrand.com/our-work
http://danielcollinsdesign.com/news/category/brand-identity/
http://www.behance.net/gallery/Museum-of-St-Petersburg-Avant-garde-identity/1621185
http://www.heredesign.co.uk/

TOP INDUSTRIES MOST LIKELY TO REBRAND 

http://www.rebrand.com/stuff/contentmgr/files/afdfb0aef98bf9be7b7694bad60e9939/miscdocs/top_industries_rebrand.pdf 

Brief

Major project

Research proposal

My major project research proposal is about branding. 

It derives from my previous experience related to that field and links with my 

future ambitions of broadening further my knowledge about it.

Research proposal relates to my previous work a lot because I have been involved in some event branding and visual identity projects before and I see it as an opportunity for the gaps of my knowledge from brand development process and its translation to print/online communications.

The evidence that I seek to collect during my research proposal is all about brand development in general, looking through the current trends and key people on the field. I will use data and text analysis or insights from them to add extra value to the project. My evidence will be used as a reference to create the foundation of my project assisting me to try and identify a situation where I can involve my self assisting into the gaps of brand development, event branding and its print/online communications.

One of the opportunities so far is to be involved in a small branding programme in my home town, for an event which tends to become annual, a cultural heritage festival which promotes the city including various activities starting from drama/comedy shows as a primary purpose, and promoting various cultural activities of art and entertainment.

Main activities of the event (festival) will be comedy shows from 7 countries 

every night, followed by cultural activities during the days like art & crafts exhibitions and after parties with music from variety of bands and dj`s.

The main focus is the engagement of the younger’s (age: 20-30) and the others 

(age:30-50) as a target audience.

The big challenge for me as a designer is to assist in brand development, and transfer it to the communication channels by creating a visual identity which manages to create a really exiting feel about the event as a startup festival without using images of past successes.

Another challenge with development of branding and event materials is how to show and split the information and line-ups in an effective way developing a graphical style which splits up the information’s and makes it easy to digest.