Major
project
Research proposal
My major project research proposal
is about branding.
It derives from
my previous experience related to that field and links with my
future ambitions
of broadening further my knowledge about it.
Research proposal relates to my
previous work a lot because I have been involved in some event branding and visual
identity projects before and I see it as an opportunity for the gaps of my
knowledge from brand development process and its translation to print/online communications.
The evidence that I seek to collect
during my research proposal is all about brand development in general, looking
through the current trends and key people on the field. I will use data and
text analysis or insights from them to add extra value to the project. My
evidence will be used as a reference to create the foundation of my project
assisting me to try and identify a situation where I can involve my self
assisting into the gaps of brand development, event branding and its print/online communications.
One of the opportunities so far is
to be involved in a small branding programme in my home town, for an event
which tends to become annual, a cultural heritage festival which promotes the
city including various activities starting from drama/comedy shows as a primary
purpose, and promoting various cultural activities of art and entertainment.
Main activities of the event (festival)
will be comedy shows from 7 countries
every night, followed by cultural
activities during the days like art & crafts exhibitions and after parties
with music from variety of bands and dj`s.
The main focus is the engagement of
the younger’s (age: 20-30) and the others
(age:30-50) as a target audience.
The big challenge for me as a
designer is to assist in brand development, and transfer it to the
communication channels by creating a visual identity which manages to create a
really exiting feel about the event as a startup festival without using images
of past successes.
Another challenge with development
of branding and event materials is how to show and split the information and
line-ups in an effective way developing a graphical style which splits up the
information’s and makes it easy to digest.
