Motion graphics or digital media design as a design discipline incorporates
into itself moving image, sound and typography.
One of the earliest motion graphic artists that had a traditional background in graphic design was Saul Bass (1920-1996). He designed the opening title sequences for many popular films such as The Man With The Golden Arm (1955), Vertigo (1958), Anatomy of a Murder (1959), North by Northwest (1959), and Psycho (1960).
Many other designers have contributed to the evolution of motion graphics, but Bass was an exceptionally talented designer, and is commonly cited as being a pioneer in the field.
Some of his designs may seem relatively simple compared with today’s standards, but his designs were effective at communicating the mood or theme of the movies his graphics were introducing. At the time when Bass was starting out, all graphics were
created by hand or with film cameras, without the aid of computers.
Even relatively simple designs would require a lot of time and expense to produce.
Of all the current motion graphic designers, Kyle Cooper is a likely candidate for the most popular and influential. He studied graphic design under Paul Rand at Yale University. He co-founded Imaginary Forces (1996) and after that decided that it was time for him to focus more on his creative work. He left Imaginary Forces after 7 years(2003) and founded the creative agency Prologue. His work in the field of film title design is often compared to Saul Bass.
Some major movies he has designed opening tiles for include: Seven, The Island of Doctor Moreau, Mission Impossible, Donnie Brasco, The Joy Luck Club, True Lies, Gattica, The Mummy, and The Horse Whisperer.
His work is considered by many professionals to be an example of the most successful motion graphic design. After seeing him talking about the Imaginery forces last week at the video presentation at studio, his quotes …”make a type do what it says” and…”entertain rather than inform” caught my attention. Cooper clearly puts emphasis on creativity rather than production.
In contrast to the time when Saul Bass was designing title sequences for movies, Kyle Cooper and his partners at the Imaginary Forces studio have access to technology which allows them to work faster and with much less creative limitations.
Today, we can see stunning examples of computer animation in the most unexpected places. Computer animation has had a huge impact advertising. New computerized billboards and other advertising spaces have appeared along highways that feature creative animation and design.
These new advertising spaces eliminate the need for the physical replacement of signs. Cellular phones and mobile devices are putting the technology
right in the palm of our hands.
What does the future holds? 3D TV technology and 3D animation experiences are being rapidly moving forward to the new developments.
The field of computer animation only promises to expand into the future.
Some 3D projection mapping graphics videos.
The sample above was a joint project of my BA with one of my colleagues.
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