My role on this programme was to assist the team on their naming process.
We have gone through the naming types/guidelines trying to better understand this stage examining brand goals and market needs.
We created a list of options from initials to descriptive names.
Some of them: FMK. Qesh, Kult, Komedia, Komfest, KomediaFestNat-kom-fest,
Alb-kom-fest, Festivali i komedise, etc ...
The final one is -Komedia fest-. (The comedy festival)
Further step was mind-mapping, which helped to consider different design directions through the process of word associations. As a process is very useful at this designs stage, because it helped that through some mind-mapping, collect some other thoughts and generate ideas.
More info about this approach on Logodesignlove, by D. Airey
We have gone through the naming types/guidelines trying to better understand this stage examining brand goals and market needs.
We created a list of options from initials to descriptive names.
Some of them: FMK. Qesh, Kult, Komedia, Komfest, KomediaFestNat-kom-fest,
Alb-kom-fest, Festivali i komedise, etc ...
The final one is -Komedia fest-. (The comedy festival)
Further step was mind-mapping, which helped to consider different design directions through the process of word associations. As a process is very useful at this designs stage, because it helped that through some mind-mapping, collect some other thoughts and generate ideas.
More info about this approach on Logodesignlove, by D. Airey
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