Target groups

Who is your target market?

Our target market is vast and varies taking into account the guests from many countries  around but we have shaped this diversity and vastness by structuring various groups to certain activities. We aim to target the community as a whole with our activities and we have narrowed it down by segmenting the community through demographics. 

The flexibility of our activities allows us to have such a vast target profile. The comedy shows that are from 7 countries every night attempt to target those people who are interested in theatre with main focus on comedy genre, including young comedy talents and actors that have a professional experience in this genre. In other words, there is no age targeted only values and attitudes related to comedy are important in this activity.

Whereas, for parties that aim to promote local bands and music activities in general, 

we shaped our target based on demographics mainly age. 

Youth varying from age 20 to 30 are our main focus with music activities.

The cultural activities aim to attract the sponsors, visitors and tourists. For example the activities that promote domestic economy try to attract sponsors for donating and helping on our domestic production.

Other cultural activities that involve ethnological culture, local gastronomy, and handicrafts aim to attract tourists and visitors because reviving these activities is the only way 

to promote the positive character of our city.