During my
research I`ve found these videos from Wally Olins about Nation branding
very inspirational. His thoughts and insights about branding culture became very helpful
very inspirational. His thoughts and insights about branding culture became very helpful
for my way of
thinking about branding in general.
A great
insight about POWERFUL BRANDS,
how
LEGACY NATIONS compete with each other with their stuff,
fighting for influence
in people`s mind,
BRAND vs NATION
phenomenon (who leads who?),
the END OF POSTMODERNISM and its replacement by
authenticity,
How AUTHENTICITY is replacing the new trends, etc
“Authenticity
is great, if you can fake that you can fake everything” - Wally
Olins
“If you
sell the same products you must tell different story, with other approach and a
lot of engaging attitude” – Wally Olins, insight from a
case study of a Spanish travel agency
-Nation branding – all about perceptions
Video/Part 1
Nation branding & Visual communication
Wally Olins: Brandmarker, Turkey
-Nation branding – all about perceptions
Video/Part 1
- You have to sell your background, your culture,
history, food etc.
- What can you say about yourself, what makes you
special?
- Why should somebody buy your product, why a
tourist should visit you?
-TIP: Re-orientate yourself, use all your
forces (culture, museums/exhibitions, olimpics) to transform your image from
inside to outside…(Spain transition, from Franco`s dying at `75)
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Some other videos:Nation branding & Visual communication
Wally Olins: Brandmarker, Turkey
Further case studies/their views
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