Yll Hoxha: TASK 7- Advertising

Monday

TASK 7- Advertising

Advertising

Advertising is an introduction to consumer and general public of “services and goods”.
The real role or it`s aim is to make people aware of goods, products or services available under a brand.

We can call it a communication between companies and their costumers.
In other words, for a successful business, advertising does not mean selling of products or services but helping in increasing the sales, through creating awareness in people.

However, advertising as a highly visible business activity may “fall” (and it often does) in ethical standards which often can be risky for the companies.
Large companies have set their ethics standards as formalized rules or
policies to describe their code of ethics.

Some of common examples of ethical issues in the field of advertising are:

-Vulgarity used to gain consumers attention
-Use of stereotypes
-The use of racism, sexism, violence and shock tactics in ad. campaigns
-Adverting harmful products (unhealthy food, tobacco, alcohol, gambling etc)
-Misleading information: false claims and lies

In the UK market, I think that advertising tend to be more ethical on its approach because of the higher level of the public conscience and organizations ( ASA-Advertising standards authority) that control ad. industry, which ensure that ads that we see are legal and honest by enforcing their advertising codes of ethics.

Good advertising

Advertising, in fact, is proper promotion of the products not selling of them. Using its forms organizations can give proper information about their brands to the costumers and consumers. Good advertising facilitates people to buy their proper products. It helps to increase and assist companies in selling services and goods.

Advertising
Everything and everywhere

Ambient media and guerilla marketing are another forms of advertising determined by some as non-traditional or alternative media. The key to a successful ambient media campaign is to choose the best media format available and combined with effective message.

The following are some reasons for the popularity growth of ambient media : A decline in the power of traditional media, a greater demand for point-of-sale communications, its ability to offer precise audience targeting and a higher demand for advertising spaces and methods.

What I like about these forms of experimental communication is their ability to produce mass attention in centralized locations, or directly interact with consumers during normal every day activities.

Creative advertising