Books

Here I will talk a little bit about some of the books that I am looking at during this project and their influence on my strategic thinking and design concepts. Some of them are in the library at Harrow campus!

During my research, I have found out for the new publication of the “Computer Arts Collection" and it`s guides with insight and inspiration from the global design industry. There in their branding publication are published new branding trends, processes from brief to final brand, including in-depth video diaries at every stage. It also includes branding case studies from Studio output, Sagmeister-inc, Landor associates etc.

This publication was very helpful because its insight and practical process explanations with video diaries helped me to understand how important are the  initial stages of strategy and brand planning as the foundation of a successful branding project. I have also looked at the ways how they position their client within the market through some useful exercising.

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 The Brand Handbook, Wally Olins

An essential guide to branding from Wally Olins, generally recognised as one of the most experienced practitioner of corporate identity and branding.

According to this book the changes have taken place to the world of branding 

which have put it right in the spotlight. 

These changes include:
-the development of new technology
-the emergence of high profile company
- branding moving from the periphery to the centre of corporate concern
-and perhaps above all the changing attitude of society to environmental dangers…the       beginning of a more caring 21st century society.

This handbook refects these new trends.

Here he explains what brands are, how to create them, 

how to make them work and how to sustain them.

This book helped me to better understand all aspects of the process from developing 

the “core idea”, naming and designing the logo to the launch of a branding programme.

  

For instance, this book at this project helped me a lot with its formulas to assist the 

festival team with their brand development, their core idea etc

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Other useful references are:

Logo design love

Identify

Designing brand identity, etc

Photo Reference link