Milton Glaser
As I am interested in typography and logo design I check up
for inspiration to big names.
One of my favourite designers is Milton Glaser,
the creator of well known
"I love New York" logo and designer of hundreds of
posters & magazines.
 | |
| a tourism-campaign symbol, 1973. the campaign was an enormous success, running for 25 years, with no end in sight. |
Milton was born 26.6.1929 in New York.
He studied (1948–51) at the Cooper Union Art School and
(1952–53), as a Fulbright scholar, attended the Academy of
fine arts, Bologna, Italy under Giorgio Morandi.
From 1954 to 1974 Glaser was the founder and president
of the ‘Push pin’ studio (with Semour Chwast, Reynold Ruffins
and Edward Sorel) in New York and from 1955 to 1974 the editor
and co-art director of the ‘Push pin graphic’ magazine.
In an era dominated by swiss rationalism, the push pin style
celebrated the eclectic and eccentric design of the passé past
while it introduced a distinctly contemporary design vocabulary,
with a wide range of work that included record sleeves, books,
posters, logos, font design and magazine formats.
In 1968, Glaser and Clay felker founded ‘New York magazine’.
Glaser was president and design director until 1977
(as well as its ‘underground gourmet’ - writing about good,
cheap restaurants in N Y). publication design had become
a big interest.
Since founding Milton Glaser, inc. in 1974, milton glaser, inc.,
the work produced at his manhattan studio has encompassed
a wide range of design disciplines - print graphics:
identity programs for corporate and institutional marketing purposes,
logos (among them the ‘I love new york’ logo for the new york state
department of commerce, that became the most frequently
imitated logo design in human history).
He studied (1948–51) at the Cooper Union Art School and
(1952–53), as a Fulbright scholar, attended the Academy of
fine arts, Bologna, Italy under Giorgio Morandi.
From 1954 to 1974 Glaser was the founder and president
of the ‘Push pin’ studio (with Semour Chwast, Reynold Ruffins
and Edward Sorel) in New York and from 1955 to 1974 the editor
and co-art director of the ‘Push pin graphic’ magazine.
In an era dominated by swiss rationalism, the push pin style
celebrated the eclectic and eccentric design of the passé past
while it introduced a distinctly contemporary design vocabulary,
with a wide range of work that included record sleeves, books,
posters, logos, font design and magazine formats.
In 1968, Glaser and Clay felker founded ‘New York magazine’.
Glaser was president and design director until 1977
(as well as its ‘underground gourmet’ - writing about good,
cheap restaurants in N Y). publication design had become
a big interest.
Since founding Milton Glaser, inc. in 1974, milton glaser, inc.,
the work produced at his manhattan studio has encompassed
a wide range of design disciplines - print graphics:
identity programs for corporate and institutional marketing purposes,
logos (among them the ‘I love new york’ logo for the new york state
department of commerce, that became the most frequently
imitated logo design in human history).
He has designed and illustrated more than 300 posters
(remember his Bob Dylan poster for CBS records?);
environmental and interior design: exhibitions, interiors and
exteriors of restaurants, shopping malls, supermarkets, hotels,
and other retail and commercial environments.
From 1975 to 1977 Milton Glaser was the design director of
‘Village voice’ magazine.
 |
| Bob Dylan with the kaleidoscope hair, poster for CBS records, that was included in the singer's greatest hits album, 1966. |
 |
| The World Health organization's international AIDS symbol and poster, 1987 |
In 1983 he founded the company WBMG, a studio dedicated to
magazine and newspaper design work, with Walter Bernard
(former art director of ‘time’). Since its inception, they have
designed more than 50 magazines, newspapers and periodicals
around the world : among them ‘la vanguardia’ in Barcelona,
‘o globo’ in Rio de janeiro, l’espresso in Rome ‘the washington post’,
‘money’, the french ‘the nation’, ‘paris match’, ‘l´express’, ‘esquire’,
‘jardin des modes’, and ‘business tokyo’ in japan.
From the start of his career, Milton Glaser has been an active
member of both the design and education communities:
he taught design at the school of visual arts in new york
in one of america’s most respected programs.
Milton Glaser has been the subject of solo exhibitions at the
centre Georges Pompidou, Paris; the Lincoln Center Gallery, New York;
the Houghton gallery at the Cooper union, New York;
the AIGA gallery in New York; the Philadelphia museum of art,...
his work is included in the permanent collections of many
international art museums. Smithsonian's Cooper-hewitt
national design museum has chosen Milton Glaser to receive the
2004 national design award.
magazine and newspaper design work, with Walter Bernard
(former art director of ‘time’). Since its inception, they have
designed more than 50 magazines, newspapers and periodicals
around the world : among them ‘la vanguardia’ in Barcelona,
‘o globo’ in Rio de janeiro, l’espresso in Rome ‘the washington post’,
‘money’, the french ‘the nation’, ‘paris match’, ‘l´express’, ‘esquire’,
‘jardin des modes’, and ‘business tokyo’ in japan.
From the start of his career, Milton Glaser has been an active
member of both the design and education communities:
he taught design at the school of visual arts in new york
in one of america’s most respected programs.
Milton Glaser has been the subject of solo exhibitions at the
centre Georges Pompidou, Paris; the Lincoln Center Gallery, New York;
the Houghton gallery at the Cooper union, New York;
the AIGA gallery in New York; the Philadelphia museum of art,...
his work is included in the permanent collections of many
international art museums. Smithsonian's Cooper-hewitt
national design museum has chosen Milton Glaser to receive the
2004 national design award.
...........................................................................................................................
Alan Fletcher
Alan is one of my most favourite inspiring designers so if you want
some creative inspiration through the use of images, text, design
and thoughts take a look at his work especially at his
book The Art of Looking Sideways (2001)
You won’t regret it I am quite sure.
Alan Gerard Fletcher (27 September 1931 - 21 September 2006)
was a British graphic designer. In his obituary, he was described by
The Daily Telegraph as "the most highly regarded graphic designer
of his generation, and probably one of the most prolific".
Fletcher was born in Nairobi, Кеnia..
He studied at the Hammersmith School of Art from 1949, then at
the Central School of Аrt.
After a year teaching English in Barcelona,
he returned to London to study at the Royal College of Art from 1953 to 1956.
He founded the design firm Fletcher/Forbes/Gill with Colin Forbes and
Bob Gill in 1962. An early product was their 1963 book
Graphic Design: A Visual Comparison.
Clients included Pirelli, Cunard, Penguin Books and Olivetti. Gill left the
Clients included Pirelli, Cunard, Penguin Books and Olivetti. Gill left the
partnership in 1965 and was replaced by Theo Crosby, so the firm became
Crosby/Fletcher/Forbes.
 |
| Detail of an advertisement for Pirelli slippers, 1962 |
Two new partners joined, and the partnership
evolved into Pentagram in 1972, with Forbes, Crosby, Kenneth Grange
and Mervyn Kurlansky, with clients including Lloyd's of London
and Daimler Benz.
Much of his work is still in use: a logo for Reuters made
up of 84 dots, which he created in 1965, was retired in 1992,
but his 1989 "V&A" logo for Victoria and Albert Museum,
and his "IoD" logo for the Institute of Directors remain in use.
He left Pentagram in 1992.
Much of his later work was as art director for the publisher Phaidon Press,
which he joined in 1993.
For him, life and work were inseparable: "Design is not a thing you do.
It's a way of life." (quoted in his obituary in The Times).
Fletcher also wrote several books about
graphic design and visual thinking,
most notably The Art of Looking
Sideways (2001), which had taken him 18 years to finish.
 |
| The Art of Looking Sideways |
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