Friday
Naming
My role on this programme was to assist the team on their naming process.
We have gone through the naming types/guidelines trying to better understand this stage examining brand goals and market needs.
We created a list of options from initials to descriptive names.
Some of them: FMK. Qesh, Kult, Komedia, Komfest, KomediaFestNat-kom-fest,
Alb-kom-fest, Festivali i komedise, etc ...
The final one is -Komedia fest-. (The comedy festival)
Further step was mind-mapping, which helped to consider different design directions through the process of word associations. As a process is very useful at this designs stage, because it helped that through some mind-mapping, collect some other thoughts and generate ideas.
More info about this approach on Logodesignlove, by D. Airey
We have gone through the naming types/guidelines trying to better understand this stage examining brand goals and market needs.
We created a list of options from initials to descriptive names.
Some of them: FMK. Qesh, Kult, Komedia, Komfest, KomediaFestNat-kom-fest,
Alb-kom-fest, Festivali i komedise, etc ...
The final one is -Komedia fest-. (The comedy festival)
Further step was mind-mapping, which helped to consider different design directions through the process of word associations. As a process is very useful at this designs stage, because it helped that through some mind-mapping, collect some other thoughts and generate ideas.
More info about this approach on Logodesignlove, by D. Airey
Big idea
Reviving the theatre culture through comedy shows
Our Vision
To shape an exciting and exploring annual tradition in town,
that will lead to an increasing knowledge and appreciation for the culture and art.
Our Values
Passion. Collaboration. Exploration.
Our Offer
Motivated by our artistic heritage and encouraged by the potential of the theatre to perform,
we focus on reviving and expending the theatre’s network by promoting
that will lead to an increasing knowledge and appreciation for the culture and art.
Our Values
Passion. Collaboration. Exploration.
Our Offer
Motivated by our artistic heritage and encouraged by the potential of the theatre to perform,
we focus on reviving and expending the theatre’s network by promoting
collaboration and creating opportunities.
Our Personality
Innovative, Significant, Connected and National.
Our Positioning
The essence of the festival puts us on the spotlight because
it involves a sense of national feeling mixed by the local uniqueness.
Our Personality
Innovative, Significant, Connected and National.
Our Positioning
The essence of the festival puts us on the spotlight because
it involves a sense of national feeling mixed by the local uniqueness.
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