Showing posts with label Major project. Show all posts
Showing posts with label Major project. Show all posts

Monday

Inspiration


During my research I`ve found these videos from Wally Olins about Nation branding 
very inspirational. His thoughts and insights about branding culture became very helpful 
for my way of thinking about branding in general.

Wally Olins on Place Branding

A great insight about POWERFUL BRANDS,
how LEGACY NATIONS compete with each other with their stuff, 
fighting for influence in people`s mind,
BRAND vs NATION phenomenon (who leads who?),
the END OF POSTMODERNISM and its replacement by authenticity,
How AUTHENTICITY is replacing the new trends, etc

“Authenticity is great, if you can fake that you can fake everything” - Wally Olins

“If you sell the same products you must tell different story, with other approach and a lot of engaging attitude” – Wally Olins, insight from a case study of a Spanish travel agency


-Nation branding – all about perceptions
Video/Part 1
Video/Part2
Video/Part3
Video/Part4

- You have to sell your background, your culture, history, food etc.
- What can you say about yourself, what makes you special?
- Why should somebody buy your product, why a tourist should visit you?

-TIP: Re-orientate yourself, use all your forces (culture, museums/exhibitions, olimpics) to transform your image from inside to outside…(Spain transition, from Franco`s dying at `75)


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Some other videos:
Nation branding & Visual communication
Wally Olins: Brandmarker, Turkey



Further case studies/their views
http://www.saffron-consultants.com/our-view



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Project plan & timeline





This is my major project plan & timeline.
The project is divided in stages by this time schedule.







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General research

These time I will share some of my research links about branding in general, current trends, study cases, insights & opinions etc. There is so much stuff going on and following them, I am able to be informed and updated to what is happening in the industry and about the latest trends! Some of the organisations even share their insight like a report about some of the industries they`re involved at, which is really helpful in collecting informations about "everything".
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Wednesday

Brief


Major project
Research proposal


My major project research proposal is about branding. 
It derives from my previous experience related to that field and links with my 
future ambitions of broadening further my knowledge about it.
Research proposal relates to my previous work a lot because I have been involved in some event branding and visual identity projects before and I see it as an opportunity for the gaps of my knowledge from brand development process and its translation to print/online communications.

The evidence that I seek to collect during my research proposal is all about brand development in general, looking through the current trends and key people on the field. I will use data and text analysis or insights from them to add extra value to the project. My evidence will be used as a reference to create the foundation of my project assisting me to try and identify a situation where I can involve my self assisting into the gaps of brand development, event branding and its print/online communications.

One of the opportunities so far is to be involved in a small branding programme in my home town, for an event which tends to become annual, a cultural heritage festival which promotes the city including various activities starting from drama/comedy shows as a primary purpose, and promoting various cultural activities of art and entertainment.

Main activities of the event (festival) will be comedy shows from 7 countries 
every night, followed by cultural activities during the days like art & crafts exhibitions and after parties with music from variety of bands and dj`s.
The main focus is the engagement of the younger’s (age: 20-30) and the others 
(age:30-50) as a target audience.

The big challenge for me as a designer is to assist in brand development, and transfer it to the communication channels by creating a visual identity which manages to create a really exiting feel about the event as a startup festival without using images of past successes.
Another challenge with development of branding and event materials is how to show and split the information and line-ups in an effective way developing a graphical style which splits up the information’s and makes it easy to digest.



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