Design objectives

THE DESIGN OBJECTIVES/PURPOSE? WHY?

These answers come from my research and interview made with the members of team  which are organising this event.  

What is the proposition?

The Comedy Festival will offer exclusive comedy shows from 7 cities by twining the neighboring countries into a week of culture followed by many cultural activities that will develop further our city values by highlighting it’s strengths on art, culture, ethnology, 

local gastronomy and handicrafts.

What is the overall goal of the design project?

We aim to turn this festival in an annual tradition for the city. We aspire to revive the numerous cultural activities, entertainment, artistic and ethnological experiences by twinning the individual experiences of culture and art representatives. We aim to preserve our identity on culture and tradition, whereas these social values ​​are the basis for human action. Our main goal is to promote the city values by maintaining and endorsing its identity, culture and tradition. This idea is followed by sub points or secondary effects that this identity endorsement will bring such as an increased knowledge and appreciation for culture and art around the region. The festival will add a value to our artistic heritage by increasing the awareness among citizens and also by expanding the cultural tourism activities.

What are you trying to communicate and why?

By protecting the values of art and culture and encouraging their development this project serves as a medium for promoting the city and its identity transmission. Expect the comedy genre as a collaborative form, the festival will provide music and various activities that will enhance the citizens’ and visitors’ experience. 

Who are your competitors?

What do they do well and what are their weaknesses?

1. “Festival of Comedy” takes place in Mitrovica, northern of Kosovo.

2. “Comedy Days” takes place in Preseva, southern Serbia. 

Both these festivals are local and are not promoted internationally. They are local because their comedy shows come only from local city theaters. Whereas, something positive is that these festivals have established a local tradition for their activity for last 9 years.

How do you differ from competitors?

Based on our research , the theatre performances in our city do not have the needed support to develop and advance further. We want to support this collaborative form and by organizing this event with comedy shows we will give life to the theatre itself and the city in general. This festival is unique among other festivals because it focuses only on the comedy genre and what makes it more distinct is the idea that it will have a national nature, gathering teams from 7 different cities from other countries in the region and creating a sort of positive vibe of unity through our culture 

in the 100th anniversary of our state.

Insights

During my research I have passed through a lot of case studies and  different projects done by different groups. I will share some of their insights, which helped me think about my approach on this project.

Strategic fusion.
This is their web link and there is so much stuff going on. 

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Also, as I mentioned before in one of my previous posts, 

I have got some –Insight reports- about some of the industries, collected and presented wonderfully by some of the branding industry analysts (Studio Output), 

which share their views on latest branding trends, 

for instance on –Festival & events”, 
on which I am interested very much.

I`ve got their contacts and they’ve shared some of them to me.





They pick up what they think has worked best during the year, 
and publish it as an Insight report. Very helpful. 

Some of them:

Books

Here I will talk a little bit about some of the books that I am looking at during this project and their influence on my strategic thinking and design concepts. Some of them are in the library at Harrow campus!

During my research, I have found out for the new publication of the “Computer Arts Collection" and it`s guides with insight and inspiration from the global design industry. There in their branding publication are published new branding trends, processes from brief to final brand, including in-depth video diaries at every stage. It also includes branding case studies from Studio output, Sagmeister-inc, Landor associates etc.

This publication was very helpful because its insight and practical process explanations with video diaries helped me to understand how important are the  initial stages of strategy and brand planning as the foundation of a successful branding project. I have also looked at the ways how they position their client within the market through some useful exercising.

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 The Brand Handbook, Wally Olins

An essential guide to branding from Wally Olins, generally recognised as one of the most experienced practitioner of corporate identity and branding.

According to this book the changes have taken place to the world of branding 

which have put it right in the spotlight. 

These changes include:
-the development of new technology
-the emergence of high profile company
- branding moving from the periphery to the centre of corporate concern
-and perhaps above all the changing attitude of society to environmental dangers…the       beginning of a more caring 21st century society.

This handbook refects these new trends.

Here he explains what brands are, how to create them, 

how to make them work and how to sustain them.

This book helped me to better understand all aspects of the process from developing 

the “core idea”, naming and designing the logo to the launch of a branding programme.

  

For instance, this book at this project helped me a lot with its formulas to assist the 

festival team with their brand development, their core idea etc

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Other useful references are:

Logo design love

Identify

Designing brand identity, etc

Photo Reference link