Here I will talk a little bit about
some of the books that I am looking at during this project and their influence
on my strategic thinking and design concepts. Some of them are in the library
at Harrow campus!
During my research, I
have found out for the new publication of the “Computer Arts Collection" and
it`s guides with insight and inspiration from the global design industry. There
in their branding publication are published new branding trends, processes from
brief to final brand, including in-depth video diaries at every stage. It also
includes branding case studies from Studio output, Sagmeister-inc, Landor
associates etc.
This publication was
very helpful because its insight and practical process explanations with video
diaries helped me to understand how important are the initial stages of strategy and brand planning as the
foundation of a successful branding project. I have also looked at the ways how
they position their client within the market through some useful exercising.
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The Brand Handbook,
Wally Olins
An essential guide to branding from Wally Olins, generally recognised as one of the most experienced practitioner of corporate identity and branding.
According to this book the changes have taken place to the world of branding
which have put it right in the spotlight.
These changes include:
-the development of new technology
-the emergence of high profile company
- branding moving from the periphery to the centre of corporate concern
-and perhaps above all the changing attitude of society to environmental dangers…the beginning of a more caring 21st century society.
This handbook refects these new trends.
Here he explains what
brands are, how to create them,
how to make them work and how to sustain them.
This book helped me to
better understand all aspects of the process from developing
the “core idea”,
naming and designing the logo to the launch of a branding programme.
For instance, this book at this project helped me a
lot with its formulas to assist the
festival team with their brand development,
their core idea etc
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Other useful
references are:
Logo design love
Identify
Designing brand
identity, etc
